Late Night Coffee

A sports car? An economy car? A pickup truck? A genuine off-roader? A soup ladle? The reincarnation of an ‘87 AMC Eagle? Oh wait, maybe the last one. Anyway, the official pre-ad campaign press release reveals that Spartanberg’s finest– the X6 “SportyActivity Coupe” — is about to get the Star Wars Episode IV “A New Hope” treatment. The company will project a holographic image of Bimmer’s new car truck SAC in the lobby of four prominent Wall Street enclaves (so to speak), complete with the message “You must see this droid safely delivered to Alderaan.” The ad agency that devised this hi-tech, what’s the word? Solution, clearly understands the vehicle’s WTF factor. “The BMW X6 doesn’t look like anything BMW has ever produced — you have to see it to believe it,” said Duff Stewart, President and COO of GSD&M Idea City. “Our goal was to put this amazing vehicle in front of its best prospects and stop them in their tracks.” How come those ad guys never say “and buy it?” BTW: BMW says the X6 is “Coupe’s evil twin.”

Filed under: Cellphones

Oh Unkie Walt, you toy with us so. Just a couple days after promising that the 3G iPhone would be out within 60 days, the Moss-man is saying that he was simply making a prediction based on the same data as the rest of us: price cuts, dried-up inventory, and all kinds of rumors. That’s not at all what it seems like on the tape, but sure. Walt also thinks that a little meta-media-analysis is due here, asking Silicon Valley Insider, “If I knew when this date was, why would I announce it in the middle of a sentence at the Finnish embassy, rather than report it in the Wall Street Journal?” Excellent point, but you might want to be a little more careful the next time you flatly declare “The iPhone will be 3G in 60 days” with no caveats and the cameras running, okay?

There has been a lot of speculation on when the 3G version of the iPhone would be coming, but today Walt Mossberg appeared to let the cat out of the bag in a video where he states that the 3G iPhone will be released within 60 days.

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